Read the Fine Print
Recently I read about an offer for a golf fitness program. Particularly, The offer was €200 and now €99 for a six-week training program. Indeed, this offer was fine, however, from the above picture what stands out clearly is the fine print statement. The initial line states “results not guaranteed!” My opinion from reading between the lines is that this service lacks confidence and a number of questions spring to mind. Consequently, is the company delivering the service is panicking for business? Surprisingly, there may not be a market for his or hers service? Maybe the service is not wide-ranging to deal with all sorts of golfer’s training issues? Why are results not guaranteed? What results should you expect? Can the service meet and exceed my expectations? Why would I or anyone else buy a service where results of some description are not guaranteed?
Ultimately, perhaps the company delivering this service is desperate for business? Maybe there is not a market for the company’s service? Maybe the service is not wide-ranging to deal with golfer’s training issues? Notably, the main question is, why are results not guaranteed? What results should be expected? Moreover, can this service meet and exceed golfer’s expectations? Why, why and why buy a service where results are not guaranteed?
Nonetheless, a coaching service that is confident about the service that is offered, the first line should read in bold “results are guaranteed or your money back”.
Conversely, this statement in bold is the very same for golfers golf coaching needs. Regardless, avoid buying into golf coaching services unless the service is backed expert golf coaches and good communicators. My promise to golfers that I coach is that you will become a better golfer during and after working with me. Understandably, there are obstacles and challenges that may limit the time golfers can spend practicing and playing golf. Clearly, golfers should set realistic goals that can be measured by recording activities such as scores & etc. Finally, play as much golf as possible!
My promise to each golfer that I coach is that I will make you a better golfer or your money back…